The Boss: founder and public face of the company. A marketing and design professional with over twenty years' experience, he’s the author of Vertebrate’s best-selling Peak District Mountain Biking and White Peak Mountain Biking guides. A keen runner, climber and mountain biker, he spent much of his twenties touring the world as a ‘professional’ (his words) climber and has now settled down with a young son and novelty show dog. His wife professes that after ten years he still seems resistant to training and doesn’t understand why he slips the lead and heads out to the hills at any opportunity.
John manages Vertebrate Publishing and is responsible for developing VP into one of the leading publishers of outdoor books in the country. Under his guidance, our titles have picked up numerous awards – including both the prestigious Boardman Tasker Prize and the Grand Prize at the Banff Mountain Book Festival on multiple occasions – and have been shortlisted for more. John is a keen rock climber and mountain biker and is author of the award-winning Peak District Bouldering. He’s also our in-house photographer, shooting many of the stunning images you see in VP’s guidebooks.
Jane has over twenty years' creative design and print experience. After qualifying in art, design and photography in her native South Africa, she honed her skills in several thriving design studios before moving to the UK sixteen years ago. As well as the distinctive twang she brings to the team’s cocktail of dialects, she is motivated and enthusiastic with a fine attention to detail and an eye for a catchy cover. She’s responsible for designing award-winning books, ebooks and print-on-demand for Vertebrate Publishing. Jane is married with a young son and aspires to once again keep more than two beehives (and not kill the bees who reside within). You might spot her doing her best to be athletic pounding the pavements in Sheffield's suburbia.
Our Head of Marketing, Lorna is a publishing Masters graduate. She is responsible for promoting our growing list and organising author events. Originally from the sunny(ish) seaside town of Southport, out of the office, she can often be found getting lost, exploring the many mountainous streets around her new home of Sheffield, looking for foxes or travelling the world in search of pandas.
Sophie is our office manager and without her the wheels would definitely fall off! She's super-conscientious and has an incredible eye for detail, especially with the all-important numbers. She lives in the heart of the Peak District with her super-keen MTB family.
Sarah joined the VP team as our Digital Assets Editor on a year's internship during her university studies and has proved herself invaluable. She's responsible for the rapid growth in our digital programme this year, especially our new audiobook titles.